5 summary insights from Jumia Nigeria Mobile Report 2018

     


 



For the 4th year in a row, Jumia Nigeria has released its Mobile Report. The report is an analytic breakdown of mobile in Nigeria for the year ended in relation to Africa and the world.
The report is not holistic as it only examines these figures from the e-commerce giant’s perspective.
But considering that Jumia is one of the biggest mobile merchants in Nigeria, the numbers can be considered a worthy sample size.
Here are 5 collective summations from the report
Advertisement

Smartphones are getting cheaper

In 2014, phones sold on Jumia were priced  an average of $216 and by 2017 this price had gone down to $100.
In Africa, the price dipped from $165 to $96 in the same period.
Price range of smartphones
This price drop coincided with when Transsion Holdings and it’s — Tecno, Infinix and itel — brand of smartphones started gaining a foothold on the African market. Known for their lower prices, it is no surprise that two of the Transsion brands on the list of Jumia’s top mobile brands.

Nigeria is fast becoming mobile first

Mobile penetration increased from 53% in 2016 to 84% in 2018.
The decrease in price point of smartphones is the likely primary catalyst for this growth. Jumia CEO also cites increase in disposable income as a possible reason for this growth in ownership of smartphones.
Mobile penetration figures
Also, 79% accessed the Jumia Nigeria website from mobile, 18% from desktop and 3% from tablet. Apart from buttressing the point that Nigeria is going mobile, this stat shows tablets sales and usage are at a low and Jumia confirmed it.
There’s a possible explanation for this downward slide for tablets. Smartphones now have bigger screens and pack the regular features of tablets too.

Mobile subscriptions dipped

There were 162 million mobile subscriptions in 2017. From the general subscriptions, 21 million are smartphones, of this smartphone owners, only 17 million are on social media with their phones.
The total number of mobile subscriptions is still a drop from the previous year. Among other things, this decline can be blamed on the rise of OTTs like WhatsApp calls that have ensured people do not need mobile subscriptions as much. Poor economic climes too had a role to play, but most importantly the dip in mobile subscriptions was primarily caused by regulations.
The Nigerian Communication Commission (NCC) had initially warned telcos to disconnect unregistered subscribers on their networks without success. The MTN Nigeria’s fine was more than enough incentive for compliance of other telcos. This in turn triggered a mass disconnection of SIM cards, mostly unregistered subscribers.

Men bought more phones than women

In 2017, 63% phones were delivered to men as against 37% for women.
Men ordered more phones than women
These were purely orders, it doesn’t necessarily mean men use more phones than women as the orders could be for wives and daughters too.

Pay on deliver still reigns supreme

Cash on delivery ranked as the preferred method of payment on Jumia.
Pay on delivery is still preferred
And considering the recent unrest in the e-commerce space, this figure is not unique to Jumia.
This is probably why Jumia is not stopping PoD anytime soon.

Comments

Post a Comment

Popular posts from this blog

How the invention of paper changed the world

Image
The Gutenberg printing press - invented in the 1440s by Johannes Gutenberg, a goldsmith from Mainz in Germany - is widely considered to be one of humanity's defining inventions. Gutenberg figured out how to make large quantities of durable metal type and how to fix that type firmly enough to print hundreds of copies of a page, yet flexibly enough that the type could be reused to print an entirely different page. His famous bibles were objects beautiful enough to rival the calligraphy of the monks. The crisp black Latin script is perfectly composed into two dense blocks of text, occasionally highlighted with a flourish of red ink. Image copyright ISTOCK Actually, you can quibble with Gutenberg's place in history. The movable type press was originally developed in China. Even as Gutenberg was inventing in Germany, Koreans were ditching their entire method of writing to make printing easier, cutting tens of thousands of characters down to only 28. It is also not true
Read more

Goldman hikes yuan exchange rate forecasts, cites U.S. trade ties

Image
  LONDON (Reuters) - Goldman Sachs has upped its 12-month yuan/dollar exchange rate forecast to 6.20 yuan from 6.45 previously, predicting that trade relations with the United States would limit China’s ability to weaken its currency. U.S. 100 dollar banknotes and Chinese 100 yuan banknotes are seen in this picture illustration in Beijing, China, January 21, 2016. REUTERS/Jason Lee/Illustration/File Photo In a note received on Wednesday, the bank said it had also raised its 3-month yuan forecast to 6.30 yuan from 6.35 CNY= earlier, while changing the 6-month forecast to 6.25 from a previous 6.40. Goldman Sachs analysts said in a research note that “the renewed focus on trade relations with the US...(and) the desire to facilitate local currency bond inclusion in international benchmarks” would offset slower Chinese growth and authorities’ uncomfortableness with further yuan appreciation. The yuan is currently trading at 6.28 versus the dollar, having rallied fro
Read more